It's social mass media that's the problem

Facebook Inc. the first half-a-trillion dollar company built not on mining our world. instead it profits from mining our minds. It takes experiences, thoughts, ideas, lust and fear, and turns them, into money. Selling us the ideas of other people through targeted advertising. It has a near monopoly on the Social Mass Media economy.

Facebook riches have interested other companies. Some brands have moved from advertising products to intead branded content. They grasp at deeper at our sense of identity. Take Canadian Tire, in 2017 they lessened their focusing on household products. Instead they released a YouTube video focusing on children and disabilaties.

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Our friends have stopped posting their own statuses and started sharing these posts. The secret of "social media" is that it isn't often social in the sense of having conversations. Companies distributing focal points grow so rapidly because Facebook allows them to. Delivering millions of humans if their content proved to be "shareable" enough.

With its "On This Day" feature, Facebook has been trying to remind us that it was once meaningful. A couple years age you would upload whole photo albums and write on your friends walls. But look at your notifications and what do you see? An acquaintance who became a promoter still inviting you to a club you’ve never been to and the like.

Humans have a tendency to choose a small immediate reward over a larger delayed reward. In this case, the small immediate reward is reading an interesting post on Facebook, and the delayed reward is... pretty much anything else. If we're lucky, people will become aware of this bias and start making better decisions. Aligning their immediate rewards with their choice of distant rewards.